“For most solopreneurs and small businesses, social media is a huge waste of time…not because it isn’t an effective mode of advertising, but because most business owners are doing it wrong.” — Forbes contributor Pia Silva. Social media has helped millions of...
You’ve got a logo. You’ve decided on a brand archetype and your website is up and running. Now you’re ready to start putting together some ad campaigns to help bring customers to you. Writing highly effective ads certainly isn’t the easiest part of running your...
If images aren’t an automatic part of every single post your create for social media, you’re missing out. Facebook alone says images generate 65% more engagement than using just words, and it’s not even the most visual platform. You really do need an image for every...
If you’re trying to increase traffic to your website by creating shareable content, then the idea of having a post go viral might seem as lofty – and valuable – a quest as the search for the holy grail. How you achieve such a goal may also mystify you, like it does...
Are you confused about why your Facebook marketing efforts haven’t panned out? You’re not alone. But it’s not you. It’s Facebook. And no, we’re not just saying that. The Facebook algorithm has actually begun limiting the number of people who see any given post. But...