Archetype Quiz

With this quiz, you’ll uncover your brand's unique personality that will help you build stronger connections with your clients. Not only will it set you apart from your competition, but it'll also serve as a fantastic blueprint for your brand strategy.

It’s designed to be quick and fun. You’ll answer a series of questions about your brand. Take your time and answer as honestly as you can. Based on your responses, we’ll reveal your primary brand archetype.

Once you have your brand archetype, you’ll be on your way to FLAUNTing your brand and transforming your business!

1. Which musician best represents your brand?

Babyface (talented, multi-faceted, generous, visionary)

Ella Fitzgerald (transcendent, inspiring, skilled artist)

Celine Dion (respected, recognized, elegant)

Bjork (iconic, quirky, unapologetic)

Bob Dylan (observant, engaging, empowering)

Jimi Hendrix (unusual, revered, transfixing)

Christina Aguilera (masterful, bold, hard-working)

Bruno Mars (skillful, distinctive, memorable)

Taylor Swift (loyal, creative, girl-next-door)

Spice Girls (delightful, playful, infectious)

Question 1 of 10

2. What is your greatest fear for your brand?

Not achieving what you set out to accomplish

Letting down your clients or community

Someone disputing your beliefs or way of life

Realizing you’re not different than your competition

Question 2 of 10

3. How does your brand solve your client’s problems?

By disrupting old ways of thinking, empowering clients to tackle their challenges from a renewed vantage point and uncover innovative solutions.

By teaching them your distinctive problem-solving methodology and world outlook, guiding them towards a fresh perspective and enabling them to discover solutions.

By instilling the power of introspection and self-empowerment, driving clients to harness their innate resources and overcome any obstacle with ease.

By providing a safe and empowering platform for clients to share their personal struggles and find comfort in our community.

Question 3 of 10

4. Describe your brand’s personality.

Imaginative, bold

Structured, in-control

Generous, caring

Humble, honest

Contemplative, understanding

Daring, courageous

Uninhibited, outspoken

Transformational, potent

Driven, enterprising

Enchanting, passionate

Pleasing, joyful

Inclusive, committed

Question 4 of 10

5. What is your brand’s biggest marketing strength?

Crafting visuals or using your way with words to tap into your audience’s imagination or emotion

Developing marketing schedules and checking items off your to-do list

Dropping knowledge bombs to educate your audience.

Flipping the script and highlighting the positive when others see setbacks

Using Google Analytics and other tools to take in deets & stats

Throwing spaghetti at the wall to see what works and to ditch what doesn’t

Exposing lies and myths other companies and figures peddle

Presenting awe-inspiring transformation stories and visuals

Dominating the competition and boosting sales

Spilling the tea on your obsession with your services & brand

Spicing up your copy with wit, humor, and sass

Cultivating and maintaining a community on social media

Question 5 of 10

6. What is your brand’s top value?

Originality

Authority

Service

Simplicity

Clarity

Discovery

Empowerment

Enterprising

Ingenuity

Enchantment

Delight

Inclusion

Question 6 of 10

7. Which of these feels like your brand?

Question 7 of 10

8. Where can your brand improve?

Unleashing your inner artist or linguistic styling to connect with your audience emotionally

Crafting a killer marketing schedule and ticking off tasks like a boss

Opening your audience’s minds with wisdom and knowledge

Switching up the narrative and spotlighting the positive in the midst of rough patches

Diving into data with tools that give you the lay of the land

Committing to trial and error; keeping the gem and ditching the duds

Busting myths and BS that corporations and influencers hawk

Sharing the transformations that your clients have and leaving your audience shooketh

Differentiating yourself from your competition, closing deals and increasing sales

Sharing your love affair with your brand and its success

Injecting some zing and humor into your text and copy

Growing and nurturing your squad on the interwebs

Question 8 of 10

9. What’s your brand’s goal?

To create something new and imaginative

To achieve financial success and influence

To help as many people as possible

To get back to the basics, keep things natural

To advocate for a different way of thinking

To create more freedom for you and your customers

To find and share the truth

To transform people’s lives

To motivate others to be better

To enjoy life passionately

To help people enjoy life

To build a community

Question 9 of 10

10. Which tagline/slogan/motto do you resonate with the most?

No rules, just right.

A diamond is forever.

You’re in good hands.

Save money. Live better.

Think different.

Let’s go places!

All for freedom. Freedom for all.

Taste the rainbow.

Breakfast of Champions

Because you’re worth it.

Live in your world. Play in ours.

When you’re here, you’re family.

Question 10 of 10

Assess how good your brand is for FREE.

Take the brand level quiz and find out