by Kathryn Casna | Jul 2, 2018 | Marketing, Social Media
If you’re getting a lot of traffic to your website, that’s a huge win. That means in a sea of over a billion websites, you’re doing enough to stand out. High five! Unfortunately, we have some bad news: traffic doesn’t equal sales. If you’ve ever had a physical...
by lnoble | Oct 25, 2017 | Marketing
As business owners, we are always looking for ways to promote our businesses. Have you wondered about Facebook ads, but just haven’t checked into them? Will they help promote your business? Throughout my years, many of my clients have asked me whether they...
by lnoble | Jun 28, 2017 | Marketing
You have a personal Facebook profile and you’ve been using it to market your business. But did you know you can increase the return on your efforts by creating a Facebook Business page, too? It's true. Having a business page gives you access to more...
by Kathryn Casna | Feb 23, 2017 | Business, Development, Marketing
SEO, or Search Engine Optimization, determines whether your website shows up on the first page of Google search results, or gets lost in a sea of competition. You know you need to pay attention to SEO. You know you need to rank high for the search terms people use to...
by Kathryn Casna | May 15, 2016 | Marketing, Social Media
You know you have an awesome blog post. You slaved over the perfect turn of phrase, used the right keywords, and got into the head of your ideal customer. You’ve hit publish and let your online audience know. But there’s more you could be doing to make all your hard...
by Kathryn Casna | Jan 19, 2016 | Business, Marketing, Social Media
You know you need to be on social media. Anybody who knows anything about marketing agrees. But if you don’t know where to start or how to focus your efforts, it can all seem a bit overwhelming. There are so many channels, growing your following is hard, and you...
