If you’re getting a lot of traffic to your website, that’s a huge win. That means in a sea of over a billion websites, you’re doing enough to stand out. High five! Unfortunately, we have some bad news: traffic doesn’t equal sales. If you’ve ever had a physical storefront for a business, you know that…
As business owners, we are always looking for ways to promote our businesses. Have you wondered about Facebook ads, but just haven’t checked into them? Will they help promote your business? Throughout my years, many of my clients have asked me whether they work. I discuss the benefits during this Facebook live video. Here are…
You have a personal Facebook profile and you’ve been using it to market your business. But did you know you can increase the return on your efforts by creating a Facebook Business page, too? Here are just some of the reasons we think you should have one. Paid Benefits of a Business Page Many entrepreneurs…
SEO, or Search Engine Optimization, determines whether your website shows up on the first page of Google search results, or gets lost in a sea of competition. You know you need to pay attention to SEO. You know you need to rank high for the search terms people use to find businesses just like yours.…
You know you have an awesome blog post. You slaved over the perfect turn of phrase, used the right keywords, and got into the head of your ideal customer. You’ve hit publish and let your online audience know. But there’s more you could be doing to make all your hard work pay off. By spending…
You know you need to be on social media. Anybody who knows anything about marketing agrees. But if you don’t know where to start or how to focus your efforts, it can all seem a bit overwhelming. There are so many channels, growing your following is hard, and you really don’t have the time. But…
You know you need business cards, even in this digital, social media, mobile-responsive world. Good ol’ in-person network is still alive and kicking. So you need business cards. You probably already know this. But what you might not know is that you need great business cards. There are tons of reasons to tell yourself it’s…
