Do you need a business logo?
Whether you’re a new business ready to create your first logo or a growing business that wants to head in a different direction, your business logo is incredibly important.
Think about it.
When you hear Coca-Cola, Nike, or Amazon, you automatically picture their logo, right?
So how do you design a business logo that becomes a household image? At Vivid Visual Solutions, we use five steps:
Before we ever put pencil to drawing paper (or pigment to pixels), we make sure we understand three things:
1. Your Company
- What are your goals?
- What are your values?
- Who are you, and how do you want to do business?
The easiest way to answer all of these questions is to take our free Vivid Visual Solutions Business Architype Adventure.
2. Your Industry
- What are others doing in your industry?
- How will you be different?
3. Your Customers
- Who do you want to work with?
- How old are they?
- Where do they live?
- What are their favorite TV shows?
- How will your logo speak to them?
Once you understand where you want to be, it’s time to decide on the details. We’ll help you choose colors and the key elements in your image. For example, if being environmentally friendly is important to you, you might want a leaf or the color green in your logo.
3.Choose and refine
From there, we’ll come up with a few options for you to look at. We’ll try a few different fonts, shades, and shapes to bring your logo to life.
And now the fun part!
You get to look at each design and imagine it on your business cards, website, product brochures, and more. Don’t be afraid to ask questions or tell us if something isn’t working for you. You want a logo that you are proud of, that truly represents your company, and that will stay relevant for years to come.
We’ll refine our work and collaborate with you to get your logo just right.
4. Want to protect it? Trademark it!
Now that you have the perfect logo, we’ll help you secure your trademarking your rights to your logo. Trademarking your logo will keep your brand intact and ensure no one else does business pretending to be you. Your logo is an investment in your company, so make sure you protect it!
5. Use it!
Love your logo? Perfect! Now it’s time to put it everywhere. Your logo is the beginning of a whole new world of marketing for your business. Based on the colors and feel of your logo, you can have a complementing website, business cards, and even products that fit into the image you’ve created for your company.
And guess what? Vivid Visual Solutions can help you with it all. We’re with you from your very first logo ideas to creating a website, social media profiles, and other assets for your company—all with your sleek new logo. And if somewhere down the line, you want to change things up, we’ll be there for that, too.
All you have to do is contact us today to get started!