Overview of the Collaboration
From Confusion to Clarity
How we turned a group therapy practice into a trusted, booked-out brand — and how we can do the same for yours.
The Problem
Beyond Marketing – A Partnership for Growth
When Dr. Gaines came to us, she had just opened the doors to her private group therapy practice in Michigan. She didn’t have a brand yet — just a powerful vision, a deep commitment to healing, and a calling to support families through trauma-informed care.
✦ No brand assets or messaging
✦ No visual identity
✦ No website
✦ No photos
“I know the work I do changes lives. But I don’t know how to put that into words — or visuals.”
We’ve been her brand partner ever since.
As her practice grew into a full therapy practice — with new clinicians, a wider reach, and deeper impact — her brand needed to grow, too. We evolved every piece of her brand right alongside her.
From First Steps to Full Practice:
A Brand That Grows With You
From day one, we weren’t just building a logo or a website — we were shaping the foundation of a brand that could expand as Dr. Gaines’ vision grew.
Over time, we partnered with her through each stage of growth:
Step 1
Designing a warm, trauma-informed visual identity that reflects her care and professionalism
Step 2
Developing messaging frameworks that give her confidence and clarity when talking about her work
Step 3
Building a website that evolves with her practice, guiding clients to the right services with ease
Step 4
Supporting her team with brand systems that keep communications consistent and stress-free
Result:
What started as a solo practice with no assets has grown into a trusted counseling center with a strong presence, a recognizable identity, and the confidence to show up consistently.
Not Just Branding. Brand Partnership.
You don’t need a million more ideas — you need clarity, structure, and a creative partner who sees the big picture.
✦ Brand Strategy
We uncover the heart of your work and translate it into clear messaging, brand pillars, and positioning that aligns with your values and your audience.
✦ Visual Identity
From logos and color palettes to font systems and brand guidelines — we create cohesive visuals that feel like you, only elevated.
✦ Website Design
A strategic, mobile-optimized website that’s easy to update, designed to convert, and rooted in accessibility — not aesthetics alone.
✦ Messaging & Copy
Voice and messaging frameworks, homepage copy, and launch language that connects emotionally and sells with confidence — without sounding “salesy.”
✦ Ongoing Support
We grow with you. As your business evolves, we’re right there, adapting your brand and systems to meet the moment.
Result:
A brand that feels aligned, clear, and easy to maintain — so you can show up consistently, build trust faster, and focus on the work you love.
Campaign that drove 100% enrollment for inaugural coaching cohort via targeted social media and campaign messaging. Workbook created for the group to engage and teach Strong Black Woman Methodology.
“Finally — someone who sees the full picture and knows how to guide me through it.”
✨ Not Just Branding. Brand Partnership.
We don’t just give you a new logo and wish you luck. We partner with you to build a brand that evolves with your vision, connects with your people, and supports real, sustainable growth.
Brand Strategy
We uncover the soul of your work and shape a strategy that reflects your mission, values, and audience. You walk away with clarity on what you do, who it’s for, and how to talk about it.
Result: Clear direction, confident messaging, and a stronger foundation for visibility and growth.
Visual Identity
We design a cohesive visual system — logo, typography, colors, brand marks — that expresses your essence and elevates your presence. Whether you want calm and grounded or bold and modern, we design for your voice, not the latest trends.
Result: A polished, professional aesthetic that builds instant credibility and trust.
Website Design
We build intentional websites that are beautiful and built to convert. Designed for clarity, mobile-first usability, and emotional resonance — with strategic flows that guide users to action.
Result: A site that feels aligned and finally works — for your audience, and for you.
Messaging & Copy
We help you find the words that feel authentic and connect. From homepage headlines to core messaging frameworks, your brand voice becomes consistent, confident, and conversion-ready — without the “ick” factor.
Result: Messaging that sounds like you, sells with integrity, and builds trust fast.
Ongoing Support & Evolution
Your brand isn’t static — it grows with you. We offer ongoing design, messaging, and strategic support so your brand stays aligned as you scale, launch new offers, or shift directions.
Result: A partner you can return to — for clarity, consistency, and creative momentum.
No more piecing it together. No more second-guessing.
Just a clear, cohesive brand that finally reflects who you are — and helps your audience feel it too.
See the Strategy. Feel the Story.
Dr. Gaines started with no visuals, no messaging, no online presence — just a vision. Together, we built a brand that reflects the care, clarity, and credibility behind her practice. Here’s how it came to life:
Brand Identity
A calming, trauma-informed color palette paired with soft, modern typography that is perfect to speak to the target audience of the african american female. Designed to build trust, ease overwhelm, and reflect the grounded energy of her practice.
Website Design
A mobile-first site that guides visitors with clarity and care. Every section is designed to answer questions, reduce friction, and invite action — without overwhelming the user.
Messaging & Copy
From “what do we say?” to “this sounds exactly like us.” We created messaging rooted in empathy and authority — clear enough to convert, warm enough to feel human.
Photography Direction
We sourced calming, inclusive imagery to reflect the diversity of her clients and create a sense of emotional safety — online and in person. We also helped the client with their personal shoot to be used for website and PR purposes.
System Support
A full brand system that her team can use with ease — from Canva templates to clear guidelines, ensuring consistent, stress-free visibility across platforms.
Ready to see your brand come to life like this?
Let’s build something rooted in your mission
What La-Toya had to say about the Project
Results That Speak
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Clients booked speaking gigs, premium clients, and partnerships
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Nonprofits doubled donor engagement and upgraded their fundraising materials
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Everyone gained clarity, confidence, and next-level presence