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Is your brand flaunting or hiding?
Your brand is everything - it's what sets you apart from the rest and gives your biz that extra oomph. It's not just about a pretty logo or fancy visuals, it's about the vibe and values you bring to the table. Your brand should be working for you 24/7, making those sales even when you're catching some zzz's. But do you even know if your brand is raising the bar and making people buy? That's where we come in, babe. We've helped countless entrepreneurs get their brand game on point. Take our quiz and we'll give you the lowdown on where your brand stands and how to make it slay the competition. Let's do this!
TAKE THE QUIZ
Canva
Fiverr
Professional Designer
I found it online
Next
No audience / list yet.
A small list ( 0 - 200)
A medium-size list (200 - 1000)
A big list (1001 - 10000)
A massive list (> 10000)
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HOW MANY PAYING CLIENTS/CUSTOMERS DO YOU GET ON A REGULAR BASIS FROM YOUR WEBSITE?
Have you thought about the price?
I don't have a website
I don't get any
1-10
10-20+
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HOW COMPLETE ARE YOUR SOCIAL MEDIA BIOS?
Enter any additional information about the quiz.
I don't have a Facebook account set up
I don't have an Instagram account set up
My username is my name
My account is a business account, not personal
I used a professional picture or my logo on my profile
My bio shows who I help and what I do
My bio has a call-to-action that tell them what to do next
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DO YOU HAVE GOOGLE ANALYTICS SET UP ON YOUR WEBSITE TO TRACK YOUR SEO PROGRESS?
Enter any additional information about the quiz
It's not set up, yet
It is setup but I don't know how to check it
I set it up and I never look at it.
I check it every month, my numbers are good.
I have it set up. I check it regularly. I know my numbers. Traffic is good.
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DO YOU HAVE BRANDED PHOTOS OF YOURSELF AND/OR YOUR PRODUCTS?
Enter any additional information about the quiz
Yes, I took them with my phone
Yes, I took them myself with my camera
Yes, I hired a professional photographer.
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%%QUESTIONANSWERS%%
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Where can we email you the results of the brand elements you should be creating and why? Please enter details below.
Great start! Your brand level is Brand New
Yay! You completed the quiz!
Awesome, you have your logo. That's a great start. It symbolizes and represents your company 24/7. But it is just the beginning. A brand is an experience that incorporates multiple elements.
Here are a few touchpoints that will help you to build your strong, memorable brand identity:
1) Professional photos: You will definitely need professional pictures of yourself and/or your products to add to the website, on social media or for any print promotions.
2) Website: A website will represent your company 24/7. It needs to have a consistent message that tells the user what you do, who you do it for, and how you help them. It also should have a call-to-action such as "Call for an appointment" or show your products for purchase with a call-to-action of "Buy Now".
3) Tone of Voice messaging: You will need to create consistency in the way that you show up. All messaging should be similar in how it's written on any promotional elements. If your company's voice is funny such as the Where's the beef lady for Wendy's back in the day then you will have to have that same type of tone on all advertising and brand elements.
4) Social media presence: A strong social media presence so people know who you are and what your brand stands for is helpful. Again the message has to be consistent with your website and other platforms. Make sure your bios are the same on all of them, telling what you do, who you serve, and how you serve them.
5) Font and color palette: Your font and color palette makes your brand more recognizable when it is consistent across your brand platform. A great example of fonts and color palettes in design is the Tiffany blue and the lettering that represents the famous jewelry company on all their packaging, website, and any promotional platforms.
How your brand shows up can give your audience the cues they need to know if your brand is right for them. Your website, Instagram, Facebook, Twitter, Snapchat, TikTok should all look the same. We want your user to know that you are the same business no matter where they come into your experience. All messaging should describe who you serve, how you serve them, and why you serve them. Work on consistency.
Your brand level is Essentials
Yay! You completed the quiz!
Awesome, you have your essentials: Logo, website, color palette, and fonts.
Here are a few touchpoints that will help you to build your strong, memorable brand identity:
First
1) Google Analytics: You have your website's analytics set up and the website is optimized with keywords so that Google can track your traffic.
2) Tone of Voice messaging: You will need to create consistency in the way that you show up. All messaging should be similar in how it's written or in any campaign. If your company's voice is funny such as the Where's the beef lady for Wendy's then you will have to have that type of voice on all advertising.
3) Social media presence: A strong social media presence so people know who you are and what your brand stands for is helpful. Again the message has to be consistent with your website and other platforms. Make sure your bios are the same in all of them.
4) Email list nurturing: Having a list is essential to nurture relationships with users that value the content that you create. You can add users to your list by creating an e-book or a free short course teaching them something that they need to know to keep them engaged.
5) Professional photos: You will definitely need professional pictures of yourself and/or your products to add to the website, on social media or for any print promotions.
How your brand shows up can give your audience the cues they need to know if your brand is right for them. Your website, Instagram, Facebook, Twitter, Snapchat, TikTok, and email list should all look the same. We want your user to know that you are the same business no matter where they come into your experience. Customers will only work with brands that they feel they know the quality of, like their messaging, and trust that they will receive the best product or service from. Work on consistency. When it comes to making a purchase, consumers tend to be loyal to brands that have high levels of brand clarity and consistency.
You're at the Essentials level. I would love to talk with you! Let's set up a call to discover if I can help you take your brand to the next level. Click here to schedule your appointment
Your brand level is Elite
You have started establishing your brand with elements such as your website, brand photos, and your business's social media accounts. Fabulous!
Now let's work on the promotion of the brand through your email list and social media. How you connect with these audiences is to give them value.
Start educating potential customers about your offerings, and explain how you'll help them reach their goals. For example, give away an ebook about self-care (for a therapy site) or explain the benefits of using your product or service on social media to drive new clients to your landing page. Implementing these tactics will get you more email subscribers and eventually grow your audience over time!
It's better to have a warm audience through your email than to have thousands and thousands of followers on social media. Why? Because there is always a chance that a social media site can shut down or you could get banned for no reason. It's dangerous to rely on social media because it could result in you losing all of your followers! Also, building an email list provides an opportunity for you to forge relationships and maintain them over time if anything were to happen - so it's super important not to neglect this aspect and focus on building up an engaged email list!
You're at the Elite level. I would love to talk with you! Let's set up a call to discover if I can help you take your brand to the next level. Click here to schedule your appointment
Your brand level is Signature
You have a well-established brand a website that is getting traffic, visible social media platforms, and an email list that is growing consistently! You're doing amazing!
Now that we've worked on what you write and share online, let's focus on how you get your voice (and web presence) heard in the offline world. Are you pitching for podcasts or TV? This is just another way to get in front of your audience and spark curiosity while presenting yourself as an expert in whatever business or service you're looking to promote. To do this, find a podcast or news outlet that caters to your specific target market and see if they're open to featuring you on their show! SEND them a pitch email with details about what information you can provide them or a product or service that helps their particular audience. It's a win-win: they'll get relevant content, and so will you!
You're at the Signature level. I would love to talk with you! Let's set up a call to discover if I can help you take your brand to the next level. Click here to schedule your appointment
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