My process for getting my logo design and my website design complete was flawless. I would absolutely recommend Lisa and her team. They were very organized, very detail-oriented, really sought my feedback with the process and kept me involved, kept me in the loop, really took the time to understand my product and how it was used and really taught me a lot about marketing myself. And so they made what could have been a difficult and cumbersome experience one that was really streamlined. And I just really appreciated the professional behavior, the timeliness of getting things done, and really keeping me involved. So I look forward to working with you again, Lisa and Vivid Visual Solutions. Thank you so much for giving me a product that I am over the moon happy with. So thanks again. And I look forward to working with you and I will most definitely be recommending it to others.
Developing a brand is a big job. You’ve probably already got a great start, either in existing media or in your vision for what a perfect presentation looks like. We start from wherever you’re at, then ask the right questions to understand what your branding package needs to accomplish. That is, who your business serves, what they value, and how to connect with them.
This process guides all of the work that we do to build your brand’s media and presence, starting with these first steps:
Step 1 – Understand the overall business strategy
The first thing we have to do is get an understanding of what you do and what result you give to your clients. How are you reaching your clients currently?
During this process some of the questions asked would be:
- Who is your target audience(s)?
- What are your messaging objectives?
- What are the values and mission of the brand?
- What are the brand’s products or service offering?
- What has the action plan been up till now?
Step 2 – Persona
We create personas to represent the ideal customer or customers of the business. These are to help during strategy because we can invision our ideal client when creating ideas. As we create the personas we give them names and faces and find common patterns of purchasing behaviors to find which is the most profitable. The goal is to understand the motivations of that customer and use it to create marketing campaigns that attract that type of customer.
Personas answer the following questions:
- How old are they?
- What nationality are they?
- Where do they live?
- Are they male or female or both?
- Are they married or single?
- Where do they shop?
- What problem do they need solved?
- What is their occupation?
- What motivates them to buy?
- Who influences them?
- What brands do they like?
Step 3 – Develop your unique selling proposition
Your unique selling proposition is the promise you offer and to whom do you offer it? We will ask the questions to brainstorm your statement. It is broken down into 3 parts…ideal customer, what value does the product offer, what service or product you offer hem, and
It looks something like this:
The Vivid Glam Beauty makes women feel beautiful, confident, and never afraid to express themselves with makeup. They offer this through their makeup artistry services, their signature Sip & Make-up makeup classes, and their premium lashes.
Once it’s defined it can be used to tell potential clients exactly what you do easily and confidently.
Step 3 – Brand Identity design
Many people feel that brand identity is only about a logo. Although your logo is an important part of your brand identity it is not the only element. After doing research and competitor analysis we’ll work with you to choose a set of colors that represent the feeling of your brand’s identity while also facilitating harmonious designs. Colors are associated with emotions and can trigger meaning within a customer. We combine appropriate colors with elements and your message to develop a strategy for how your potential customers will remember and interact with your brand. Each element needs to make a great first impression for potential customers of your business, and we take meticulous care to design a brand guidelines that appeal and attract your ideal customer. A complete brand identity provides a solid foundation for presenting your business to the world.
Step 4 – Integrate your brand throughout your business
Your new logo, brand colors, and messaging should be added to all touch points of your customer. Your business cards, website, advertisments, packaging and products, should all have your logo on it. We also recommend professional photography to show you and your business looking their best, and we handle every step, from setting up the shoot with image styling and makeup artist, if appropriate, to delivering impeccably edited images that you can use anywhere.
All digital channels should have a consistent look and feel. We will create a brand style guide that tells you how each element should be used for all scenarios so that you maintain consistency.
With a solid, consistent design established for your brand, we’ll be prepared to create a unique, beautiful, and memorable brand with elements such as a website, brand commercial, media kit, etc. The elements will showcase your product or services and convert potential customers into paying customers.
- Dr. La-Toya Gaines, Therapist and Owner, Family Matters Counseling and Psychological Services
Lisa, thank you so much for helping me over the years with everything from designing my website, getting me the right logo for my business cards, getting my business cards and managing my website for me, always refreshing it with new and relevant content. And more recently really just helping me not only embrace the idea of becoming a brand but how to promote my brand. I mean, you have really helped me transition and transform into the professional that I am. I know my craft, but you knew how to help me get my message out. And without you, I could not have been on top of everything that I needed to stay on top of in order to stay relevant in the 21st century. You are truly a godsend, my sister. I want to always promote and support you, and I tell everyone I know about your services because your pricing is fair. You even held my hand when I needed to and you also pushed me to grow beyond my comfort zone so I could excel at the same time.
So again, thank you and I will continue to keep the word going about you and the wonderful work that you do. I want you to keep doing it because you do it so well. Again, thanks. read moreDr. Lavinia Ekong, clinical psychologist and a licensed Marriage and Family Therapist