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Landing Pages: Myths & Misconceptions
Chances are if you're reading this, you're an online or service-based business that’s pivoting. If that's the case, then I know you've heard of or have even created landing pages before.Landing pages are a critical component of your business and can be used primarily...
Black Friday Marketing Strategies for Service-based Businesses
Turkey, problematic family members, and football may feel far off, but as a business owner, Thanksgiving and the biggest consumer day in the retail calendar may as well be right around the corner. Black Friday, originating in the U.S., has become a...
Branding Mistakes to Avoid
Imagine you have a label maker. You are going to town labeling everything you own: your favorite mug, your phone, your chair… everything. That label is letting everyone in the house know that those things are yours. Now, imagine doing that with your business....