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“For most solopreneurs and small businesses, social media is a huge waste of time…not because it isn’t an effective mode of advertising, but because most business owners are doing it wrong.” — Forbes contributor Pia Silva. Social media has helped millions of...

You’ve got a logo. You’ve decided on a brand archetype and your website is up and running. Now you’re ready to start putting together some ad campaigns to help bring customers to you. Writing highly effective ads certainly isn’t the easiest part of running your...

If images aren’t an automatic part of every single post your create for social media, you’re missing out. Facebook alone says images generate 65% more engagement than using just words, and it’s not even the most visual platform. You really do need an image for every...