The last quarter of the year is a prime opportunity to boost your brand visibility as a speaker. The speaking arena is very competitive, and I’ve outlined 5 ways you can show up and show out so you can differentiate yourself and move the needle towards accomplishing your speaker goals for Q4 and beyond.
Refresh Your Online Presence
Your online presence is the key to your visibility as a speaker. Tap into that and update your website with captivating content, phenomenal photography, and information about your speaking topics, achievements, and social proof that will make the decision to book you to speak a no-brainer.
Attract more eyes to your online presence by using search terms your audience and event organizers are likely to use and be consistent on every platform you’re present on.
Leverage Social Media
Consistency is key when it comes to social media. Post regularly across platforms where your audience is. Create interesting, informational, or entertaining content and engage with your audience, other speakers, content creators, industry influencers, and organizers.
Create Compelling Video Content
Leverage the power of video to engage your audience. Establish a presence on platforms like YouTube and Instagram and share videos that discuss trending topics, provide valuable insights, and showcase your speaking style. Your videos can be a powerful introduction to your expertise.
Host Webinars and Workshops
Organize webinars and workshops around your niche to offer in-depth insights to your audience. Promote these events using social media and email marketing. It’s an excellent way to connect with your audience and demonstrate your knowledge.
Network and Attend Events
Leverage the opportunities available in the Q4 season by attending industry conferences, webinars, or virtual events. Network with fellow speakers, event organizers, and attendees. These interactions can lead to speaking opportunities, collaborations, and valuable connections. This is much needed, because like in most industries, it’s not what you know but who you know.
Finish out the year with these five power moves.
- Level up your online game.
- Nail your social media presence.
- Create killer video content.
- Conquer the webinar scene.
- Network to develop meaningful connections.
These game-changing actions will boost your speaker brand visibility in Q4 and beyond.
If you’re not sure where to start or how to execute these actions when you have so much on your plate, Vivid Visual Solutions is here to help! We provide marketing with a branding eye. The perfect blend of creativity, strategy and implementation so you can focus on your zone of genius.
Boost your brand visibility and smash your speaking goals with Vivid Visual Solutions!
