THE BLOG

Learn how to develop your branding and marketing so you show up and show out boldly and set yourself apart from your competition!

Brand beyond the logo. Market beyond the sales pitch. 

Avoid These 3 Branding Mistakes and Empower Your Nonprofit

Avoid These 3 Branding Mistakes and Empower Your Nonprofit

Imagine you have a label maker. You’re going to town labeling everything you own: your favorite mug, your phone, your chair… everything. That label lets everyone know those things are yours. Now, imagine doing that with your nonprofit. Nonprofits have a tool at their...

Brand Visibility Boost for Q4

Brand Visibility Boost for Q4

The last quarter of the year is a prime opportunity to boost your brand visibility as a speaker. The speaking arena is very competitive, and I've outlined 5 ways you can show up and show out so you can differentiate yourself and move the needle towards accomplishing...

Visibility: Strategies to Amplify Your Speaker Brand

Visibility: Strategies to Amplify Your Speaker Brand

Are you an aspiring speaker eager to share your wisdom and insights with a broader audience? Dreaming of taking center stage at those big-shot conferences, snagging a TED talk, or becoming the go-to expert in your field? If so, you're not alone. There are plenty of...

Landing Pages: Myths & Misconceptions

Landing Pages: Myths & Misconceptions

Chances are if you're reading this, you're an online or service-based business that’s pivoting. If that's the case, then I know you've heard of or have even created landing pages before.Landing pages are a critical component of your business and can be used primarily...

Black Friday Marketing Strategies for Service-based Businesses

Black Friday Marketing Strategies for Service-based Businesses

Turkey, problematic family members, and football may feel far off, but as a business owner, Thanksgiving and the biggest consumer day in the retail calendar may as well be right around the corner. Black Friday, originating in the U.S., has become a...

14 Signs Your Branding Needs Help

14 Signs Your Branding Needs Help

Without knowing you, I can guarantee you’ve been a consumer for almost your entire life. Businesses compete for your attention AND your coins. Now, as a business owner, you’re on the other side of that contest. It's imperative that your branding is in tip top shape so...

Your Key to Building Trust in your Marketing

Your Key to Building Trust in your Marketing

You’ve launched your offer for your consulting firm. It’s great! It delivers results and you have a few satisfied clients. The problem? You’re not seeing the growth you were projecting and hoping for. What is the key to building trust in your marketing? Reasons to...