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“For most solopreneurs and small businesses, social media is a huge waste of time…not because it isn’t an effective mode of advertising, but because most business owners are doing it wrong.” — Forbes contributor Pia Silva. Social media has helped millions of companies, large and small, reach their customers and expand their market. It’s praised…
You’ve got a logo. You’ve decided on a brand archetype and your website is up and running. Now you’re ready to start putting together some ad campaigns to help bring customers to you. Writing highly effective ads certainly isn’t the easiest part of running your business. If you’ve ever caught an episode of Mad Men,…
If images aren’t an automatic part of every single post your create for social media, you’re missing out. Facebook alone says images generate 65% more engagement than using just words, and it’s not even the most visual platform. You really do need an image for every post. But we get it. Creating quality, professional images…
If you’re trying to increase traffic to your website by creating shareable content, then the idea of having a post go viral might seem as lofty – and valuable – a quest as the search for the holy grail. How you achieve such a goal may also mystify you, like it does many business owners…
Are you confused about why your Facebook marketing efforts haven’t panned out? You’re not alone. But it’s not you. It’s Facebook. And no, we’re not just saying that. The Facebook algorithm has actually begun limiting the number of people who see any given post. But it’s still not time to worry. (Trust us. We’ll tell…
