I originally went to art school assuming I would become a graphic artist or fine artist. Little did I know that I was partially right.
I eventually changed my major to website development. The language of HTML and the internet became my muse and I found that the technique and logic of code combined with my love for art would become a passion to help women build businesses that they dreamed about and wanted to grow.
What were my first steps into Branding and marketing?
My first step into branding and marketing came while working for corporate companies and ad agencies on some amazing teams. I learned that without using branding and marketing strategies the websites I was building were just pretty static pictures or brochures on the web. This wasn’t helpful to me or my clients.
From there, I realized that I could take the knowledge I had gained about target audiences, market research, and customer journeys to create complete brand identities and successful marketing campaigns that help my clients grow in authority and scale.
Over the past 15 years, our focus has shifted to helping therapists and private practice owners grow. This trend started with my Aunt. She was leaving her job to start her own private practice and asked for my help. Our creative and effective strategies for her business impressed her so much that she referred us to her colleagues. With this shift, we became experts in creating content and design for therapists and the go-to marketing agency for private practitioners.
I would love to connect with you and hear how you started your business. Let me know in the comments.