Are you looking for ways to scale your consulting firm more consistently? Then content marketing is the way to go!
When I help my clients with their digital marketing plans, B2B or B2C content marketing is always part of the brand roadmap that makes them stand out from their competition. For example, I recently worked with a client who wanted to increase her online presence for her consulting firm. To do this, I recommended creating a blog on her website and regularly publishing educational content that would engage her target audience. After six months of blogging, she saw a dramatic increase in her website traffic and a 20% increase in online sales.
In this post, we’ll talk about what content marketing is and why you need it as a part of your marketing plan.
What is content marketing?
Content marketing is a powerful tool that can help businesses grow by showing value. Whether through blog posts, videos, or social media posts, content marketing helps increase brand awareness and trust with your audience. For consulting professionals, content marketing offers an opportunity to stand out from the crowd and engage with customers in meaningful ways. By providing valuable information to leads and clients, consultants can create relationships with them that will last for years.
Why do you need content marketing?
Content marketing is a key phase in the brand roadmap created in my Strategic Brand Shake Up VIP Experience. It helps to build your brand’s reputation and generate trust in your company. No matter your industry, there’s content marketing for that business. Whether it’s content marketing for real estate or cyber security, your customers need to recognize that you know their needs and understand ways to solve their problems.
The main reason why you need content marketing in your arsenal is that it shows your expertise and knowledge while differentiating your business in the space.
Types of Content Marketing
Many different types of content marketing are currently being used across the internet. When using it for your business, it must be relevant to what you offer while giving value to your ideal customer. Create specific topics that nurture their needs while increasing your brand visibility and driving sales.
It’s essential to understand the various types:
The most popular content, video, allows you to engage with customers in a more personal and engaging way while generating interest in your services. Types of video can include anything from live streaming events and educational videos (whether short-form such as TikToks and Reels or courses) to interviews with industry experts and tutorials.
Blog posts allow you to create informative, helpful articles for your customers while building trust in your brand. By consistently providing quality information on topics related to your niche, you can establish yourself as an authority figure in the industry and encourage people to interact with your brand.
Podcasts are a great way to connect and share your expertise, insights, and case studies with listeners and establish yourself as a thought leader in the consulting industry. You can create your own or be featured on someone else’s, reaching a larger audience while creating authority. This is a valuable tool for engaging new and past customers. Creating your own community can keep them coming back for more because you are kept top of mind once a week, once a month, or whatever schedule you choose.
Social Media Posts
Social media posts give you platforms to convey your brand message creatively. They use images, slides, videos, and unique messages that drive engagement and traffic to your website and landing pages to promote sales. These posts have taken over where expensive billboards and commercials left off to quickly spread the word about your business to a large audience. Make sure every message calls your potential client to take action, such as “DM me” or “click the link in bio to learn more”.
Content marketing through email newsletter is a great way to keep your potential, past and current clients informed of your offerings and what’s new and exciting in your business. When people have shown interest in your services, you want to keep them returning so that they remember you are there to help. Regular newsletters/emails allow them to continue to feel connected to your brand and to you as their consultant. Include content that interests them and educates them on how to solve their problems or make things easier. They will see your content as valuable.
Now you have the power
Content marketing is a powerful tool that can help you reach and engage your target audience. It helps create valuable customer relationships, drive website traffic, and boost brand awareness. Investing in content marketing is an effective way to promote your business and services and spend profits. It allows you to tell the story of your business uniquely and compellingly.
Content marketing helps attract customers and build trust over time. You don’t need to be a marketing expert or do it yourself because you have us. Vivid Visual Solutions offers small business marketing services. We do it for you so you can get back to what you do best, helping your clients. Take control of your content marketing strategy today and uplevel your brand! Join us for the Strategic Brand Shake UP VIP Experience, unlock the secrets to scaling with content, and get ready to roll out a killer plan. Ready? Shake it up now!
Vivid Visual Solutions is an agency that helps you not only attract your ideal clients but develop strategies that will cultivate relationships that turn prospective clients into brand ambassadors.
Click the link below to learn more about our Strategic Brand Shake Up VIP Day, because your brand deserves to be in front of the people who need you!