Vivid Visual Solutions offers complete social media management for entrepreneurs who just don’t have the time or expertise to manage their own pages. Plenty of companies offer this service, so what makes us different? We have a proven system that we can customize to suit your company, audience, and goals. Generally, it looks something like this:
Create Great Posts
Before you can build rapport with your followers, you need to offer them something useful, valuable, or entertaining. We recommend a mix of both original and curated material.
These are graphics, memes, GIFs, videos, and words that you create yourself (or with our help). Mostly, they should be free of outright marketing. If all you ever post are sales and advertisements, your followers will get bored fast. Instead, create something your audience would love to share with their own networks.
There’s already a ton of great material out there on the web and sharing it with your followers is another way we’ll build your online presence. We’ll scour the web for relevant material to share with your followers. Reposting (with proper attribution) increases your credibility and helps boost your engagement.
Get the Word Out
Not getting enough Likes or followers? We may have to step up your game. More and more social networks are adding advertising options to their list of helpful tools for businesses, so let’s take advantage of them. Particularly if you’re just starting out, ads and promotions can give you the boost you need to grow your reach.
We’ll monitor your ads and their performance closely using Google Analytics and the tools available on many social media channels. This is where social media management can get a little technical, but we’d be happy to walk you through it with our social media consulting or social media training service.
Okay, so now you have followers. And Likes. And shares and comments. What now?
You’re not quite done yet. Social media is exactly that: social. It’s not like putting an ad in the paper and calling it a day. You have to interact with your followers by contributing to the conversation about your brand. As your social media managers, we’ll make a point to respond to followers’ comments. We’ll also create Facebook promotions and contests to generate excitement and participation. We’ll always be on the lookout for customer service opportunities, too. Some customers will complain about you on social media, so we’ll be sure to let them know you’re listening and will work with them to solve their issue.
The bottom line is that social media isn’t a set it and forget kind of marketing. Your presence needs to be continuously monitored and managed to get the most out of your investment.
If all this seems overwhelming, don’t worry. Vivid Visual Solutions is here to help. We’re happy to take care of it for you, so you can get back to doing what you do best: running your business. Contact us today to learn more.