THE BLOG
Learn how to develop your branding and marketing so you show up and show out boldly and set yourself apart from your competition!
Brand beyond the logo. Market beyond the sales pitch.
Is it worth it to market your therapy practice on Psychology Today?
re you wondering where to start with marketing your private practice? I tell my private practice owner clients to start with creating a profile on Psychology Today after they are clear on who their ideal client is. Psychology Today is one of the...
𝘍𝘰𝘳 𝘮𝘦, 𝘪𝘵 𝘢𝘭𝘭 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘢 𝘭𝘰𝘷𝘦 𝘧𝘰𝘳 𝘢𝘳𝘵.
originally went to art school assuming I would become a graphic artist or fine artist. Little did I know that I was partially right. I eventually changed my major to website development. The language of HTML and the internet became my muse and I...
6 Effective Ways To Get a Customer to Book an Appointment
As a therapist, you know that you have to do something digitally to gain awareness and get clients to book an appointment, but you don’t necessarily know where exactly to spend your money. Driving people toward booking a session requires what is called a customer...
How to Boost Your Brand with a Social Media Marketing Plan
“For most solopreneurs and small businesses, social media is a huge waste of time…not because it isn’t an effective mode of advertising, but because most business owners are doing it wrong.” — Forbes contributor Pia Silva. Social media has helped millions of...
How to Write Highly Effective Ads
You’ve got a logo. You’ve decided on a brand archetype and your website is up and running. Now you’re ready to start putting together some ad campaigns to help bring customers to you. Writing highly effective ads certainly isn’t the easiest part of running your...
Quick Tips: Guide to Correct Photo Sizes on Social Media Platforms
If images aren’t an automatic part of every single post your create for social media, you’re missing out. Facebook alone says images generate 65% more engagement than using just words, and it’s not even the most visual platform. You really do need an image for every...
Why Some Things Go Viral and Others Don’t!
If you’re trying to increase traffic to your website by creating shareable content, then the idea of having a post go viral might seem as lofty – and valuable – a quest as the search for the holy grail. How you achieve such a goal may also mystify you, like it does...
Understanding Facebook Advertising
Are you confused about why your Facebook marketing efforts haven’t panned out? You’re not alone. But it’s not you. It’s Facebook. And no, we’re not just saying that. The Facebook algorithm has actually begun limiting the number of people who see any given post. But...
Social Media Training for Business
There’s something to be said for handling all of your own social media. If you’ve been doing this long enough, no one knows your customers like you do, right? Unfortunately, successful social media branding isn’t quite like having a personal social media profile. Like...
The Key to Great Social Media Management
Vivid Visual Solutions offers complete social media management for entrepreneurs who just don’t have the time or expertise to manage their own pages. Plenty of companies offer this service, so what makes us different? We have a proven system that we can customize to...